StartSmart Primary content was developed in conjunction with identified experts in primary curriculum, early childhood cognitive development, behaviour change and financial literacy.

Professor Martin Westwell, Director of the Flinders Centre for Science Education (BSc, Cam) (PhD Cam)
After completing his degree and PhD at Cambridge University, Martin moved to Oxford University as a Research Fellow at the Biological and Medical and then as Deputy Director of the Institute for the Future of the Mind. In January 2008 he became the Founding Director of the Flinders Centre for Science Education. He has won a number of awards for communicating science to non-scientists. In 1999 he was named as the Times Scientist of the New Century, and most recently he was short-listed for the Parliamentary Science Writer of the Year award in the UK.

Professor John Sweller, Emeritus Professor, School of Education (BA, Adel) (PhD, Adel)
Professor John Sweller currently leads a team investigating cognitive processes and their implications for teaching techniques and instructional design. He has written numerous books on the subject of cognitive theory as well as published dozens of peer reviewed articles on the subject.

Mr Barry Southwell, Head of Junior School, Oxford Falls Grammar School
Mr Southwell has been a primary school teacher for over 20 years with a depth of experience working in the classroom prior to his current role as the Head of Junior School. He holds a strong belief that the school curriculum should be embedded with the maximised integration of practical "life skills" so students can see a real application for their learning.